Cannabis dispensary is also known as Marijuana dispensary. These are stores that are permitted by the government to sell cannabis for mainly medical purposes. How to market a cannabis dispensary are various ways you can advertise or create awareness. The following methods of marketing can be used:
Radio.
Television.
Social media platforms.
Bill boards.
Pamphlets.
Brochures
Newspapers.
Magazines.
Banners.
Direct mail.
Radio
You can create an audio advert and have the dispensary advertised on radio. Be brief and straight to the point.
Pros
Radio adverts charges are pocket friendly, it can reach a wide range of people and finally, the adverts are repetitive.
Cons
Lack of visuals and some radio stations are not available countrywide.
Television
You can create a video about the dispensary and advertise it on the television.
Pros
It is audiovisual, it is repetitive therefore you are certain people will see your advert and it can reach a wide range of people.
Cons
It is costly, if the message was not properly conveyed it may be misinterpreted by the public and it is not flexible as it is hard to make changes to the content after production.
Social media platforms
You can upload your advert on social media platforms such as Facebook, Twitter, Instagram, Google and LinkedIn among others.
Pros
It can reach a wide range of people, it is affordable, it is flexible as you can make changes to your advert, you are able to get reviews from the public, you can rate your performance and it helps build your brand.
Cons
You can get negative comments, your account is prone to hacking, your advert may be misinterpreted by the public and it is time consuming.
Newspapers
Newspapers are widely read by people and therefore it is a good advertising channel.
Pros
It can reach a wide range of people, it is affordable and you get your own advertising space therefore you can write as much as you want on it.
Cons
You are limited to the literate people and people who love reading newspapers.
Magazines
By advertising using magazines, you get the attention of the young generation.
Pros
You get to reach the young generation and it helps build your brand.
Cons
Many people do not read magazines and it is costly.
Brochures, banners and pamphlets.
After creating these you have to distribute them to people.
Pros
It is portable and affordable.
Con
It is time consuming.